Visual Merchandising Consultancy Supporting Independent Retail

This month’s post is to celebrate two fantastic independent brands who I have had the honour to work with over this month and supporting them with their Visual Merchandising.

Firstly, let me introduce you to We Love Seasons, a Home & Gift brand founded by Malene Brondberg and inspired by her childhood growing up in Denmark. I loved working with Malene this month to help her plan and install her trade stand at Harrogate Home & Gift Fair.

Malene was inspired to offer Home & Giftware reminiscent of her family’s traditions during seasonal times and family celebrations, seamlessly blending Danish ‘hygge’ together with British traditions. With a dedication to quality, innovation, and customer satisfaction, Malene has created decorations which are crafted for year-after-year use, for family’s to enjoy for generations!

I worked with Malene on her product styling, creating three strong product stories; Christmas, Autumn and Easter. We also created the signage for the stand which visually communicated We Love Seasons to the customer, telling the story of the brand and explaining product stories. We added a QR code to the back panel graphic to allow customers to scan and be connected straight through to the website.

My key tip for any new brand is to tell your story to the customer, talk about you, your brand’s ethos and how your products are manufactured. Brands that have a strong story will have an aspirational appeal to today’s consumer !

For more information on We Love Seasons, please see Malene’s website via the link  https://weloveseasons.com/

Finely, congratulations to my talented friend, Elaine Guo for launching her brilliant Tennis apparel brand Tenez London this month ! Tenez London offers a collection of refined tennis apparel and elegant jewellery to wear both on and off the court! Elaine launched her brand with a brilliant catwalk show event at Harpenden Lawn Tennis Club and the event was captured with the amazing photography by Nicola Calleja Photography.

I loved supporting with Visual Merchandising and showcasing the beautiful range of jewellery, as well as styling the models ready for the catwalk. We took inspiration from the tennis looks on show at this year’s Wimbledon.

Tenez London was also chosen to be the kit sponsor of The Hertfordshire Women’s Team, who this week competed in LTA Summer County Cup in Eastbourne and won their 6th title in a row !

Check out the beautiful tennis apparel collections and accessories , please see Tenez London’s Instagram/web shop via the link  https://www.instagram.com/tenez.london/

All Images and text copyright of VMC