t’s great news to hear that my client’s now have a date for when they can reopen following on from our current third lockdown in the UK.
This month I have been working on new Spring window designs for forthcoming window installations in March. In preparation for these projects I have been catching up on new season and consumer trends which I feel will have such a great impact on what we will install from a VM perspective.
I feel that using colours within Visual Merchandising and Window Displays which can help soothe anxiety and influence our mental wellbeing will be key post Covid-19.Consider using colours which promote calm, peace, strength and joy as well as those which are linked to nature and our natural world. Using soft pastel colour shades like ; Pale Pink, Sky Blue, Pistachio Green and Lavender all display these mood educing qualities which will really engage the customer.

I am working with these colour ideas to create more mindful Spring displays with lots of natural textures, which I hope to share with you via my blog next month…..

For more information on how we can assist your business with creating bespoke Visual Merchandising and Window Installations please contact me via email ;

sarah@visualmerchandisingconsultant.co.uk

All images copyright of VMC

Welcome to our first blog post of 2021 !

We have started the new year working with a new independent giftware retailer based in the UK,  its great to be working with a fair trade business with an emphasis very much on design and quality.

We created a series of visual planograms which give our client a clear direction on how to merchandise their product ranges when exhibiting at trade events. Our planograms, created by photoshop give a clear merchandising plan which can be implemented by any member of staff quickly and efficiently.

I designed these planograms following the key Visual Merchandising principles of symmetrical product placement and focus on creating effective focal point height. These plans also ensure that the full range of merchandise can be displayed to help the business showcase their full catalogue range to their customers, as well as creating a strong, consistent brand image/ look.

For more information on how we can assist your business with creating bespoke Visual Merchandising Planograms please contact me via email ;

sarah@visualmerchandisingconsultant.co.uk

All images copyright of VMC

My final Christmas post showcases the work I carried out this season with my fellow Visual Merchandising colleagues at FVM, Freelance Visual Merchandiser.co.uk. Karen, Martin and Milly have worked with ITV Studios creating Christmas for the UK’s most loved morning shows; GMB, Lorraine and This Morning for over 10 years now.  It has been a pleasure to work with them all on this project for the past two years and amazing to see our work on the big screen too, bringing some well needed festive cheer to millions of homes this Christmas !

All images copyright of VMC

It’s been promising to see many non-retailers contacting us this Christmas enquiring about Christmas window and in house installations. Its great to see so many industries recognising the importance of Visual Merchandising and Window Dressing.

It was such a pleasure to work with our new client, Nash Partnership to install and design their window displays within their Berkhamsted and Tring offices in Herts. The design of these windows focused around silver wooden arches, which were decorated asymmetrically with eucalyptus and silver branches, as well as honeycomb pompoms in the Nash brand colours. Great to see that these windows were helping to bring some well needed Christmas joy to the High Streets !

For more info on our Window design and installation service ;

Email me;  sarah@visualmerchandisingconsultant.co.uk or contact me 00 44 7976 575847

This week I’m relaunching my free online Visual Merchandising support via Zoom for businesses and students.

The Visual Merchandising Surgery will run every Friday up to Christmas from 10am until 11am UK time.

Email me;  sarah@visualmerchandisingconsultant.co.uk to book your appointment…..

This month is all about Autumn Installations and here are the displays I created for Tower Bridge, London.

The main window focuses on one of their popular home accessories brands, Victoria Eggs and instore I created Autumn displays around the Tower Bridge Cat book all ready for the up and coming half term holiday !

For further information on our Window Design and Dressing service please take a look on our webpage or contact me direct ;
Email. sarah@visualmerchandisingconsultant.co.uk
Mobile. 00 44 7976 575847

Fantastic feeling this month to be back designing and installing this fab new season window and instore display for our new client, Wed2B. This concept was installed in their Baker Street store in London. Taking inspiration from the current pampas grass trend which is very heavy featured on platforms such as Instagram and Pinterest.

For further information on our Window Design and Dressing service please take a look on our webpage or contact me direct ;
Email. sarah@visualmerchandisingconsultant.co.uk
Mobile. 00 44 7976 575847

This month Selfridges London launched ” Project Earth” aimed to connect to their ethical consumers.

The concept introduces clothing rental, a second-hand fashion shop, beauty pack recycling and a “concierge” to help organise product repairs as part of a five-year sustainability plan intended to adapt to new ways of living.

Prior to lockdown Fashion rental brand “Hurr” launched in Selfridges as a pop up installation on the main Fashion floor instore. This brand is now on show within their Project Earth window scheme and is part of their new 5 year retail concept, to bring more Fashion Rental into store.

It was so good to be working with the retail team at Tower Bridge again this month now they are fully re-open !
I worked together with the Tower Bridge Retail team to remove all the previous Spring displays and replacing these with fresh Summer installations.
They have just launched their second children’s book , The Tower Bridge Cat and the Baby Whale 🐳 so this became our main focus in the windows.
It was so good to see smiles from some of the children passing by as I was dressing this installation !

During this time of most retailers now starting to re-open I thought it would be useful to detail some key Visual Merchandising tips to assist retailers post Covid 19 ;

1. Make an impact within your window displays to really welcome your customers back to your store ! Your window displays are one of your stores/ brands biggest advertising spaces – so create a scheme which reflects your brand image and will appeal to your customers.
2. Ideas for window display installations could also follow trends for celebrating and conservation of our planet ! Great inspiration can be taken from brand’s like Selfridges with their ” Project Earth and Thank you” concepts.
3. Consider creating interaction within your window and use QR codes so that customers can interact with you virtually via their smart phones.