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Top Visual Merchandising Tips For Retailers Post Covid-19

Top Visual Merchandising Tips For Retailers Post Covid-19

During this time of most retailers now starting to re-open I thought it would be useful to detail some key Visual Merchandising tips to assist retailers post Covid 19 ;

1. Make an impact within your window displays to really welcome your customers back to your store ! Your window displays are one of your stores/ brands biggest advertising spaces – so create a scheme which reflects your brand image and will appeal to your customers.
2. Ideas for window display installations could also follow trends for celebrating and conservation of our planet ! Great inspiration can be taken from brand’s like Selfridges with their ” Project Earth and Thank you” concepts.
3. Consider creating interaction within your window and use QR codes so that customers can interact with you virtually via their smart phones.

Window Dressing For Elenique Skin Clinic London

Window Dressing For Elenique Skin Clinic London

I have been working with Elena who owns Elenique Skin Clinic in Fulham London for almost four years now. My consultancy with Elena started prior to her opening her new business premises in 2016 with Visual Merchandising training. 

I now work with Elena to create her window and in store displays three times per year and March prior to lock-down saw us creating beautiful Spring displays – which are my favorite installation to date ! We created some beautiful cherry blossom trees which created the height needed in Elena’s windows and promoted the fabulous skin care range, Intraceuticals which is a brand Elena uses during her treatments.

Join Me For A Free Visual Merchandising Webinar For Central St Martins

Join Me For A Free Visual Merchandising Webinar For Central St Martins

Join me for a free webinar I’m running on behalf of Central St Martins UAL on 26th May at 12pm UK time.

I will be taking a look at the modern consumer profile and how brands can best engage with the consumer through interactive retail and Visual Merchandising experiences in stores. To sign up and for more info click on the link below ;

https://www.arts.ac.uk/study-at-ual/short-courses/stories/visual-merchandising-trends-in-modern-retail-sarah-manning