This month I have enjoyed working again with my friend and Visual Merchandising colleague, Frankie Rossetti to create the windows for Scamp & Dude at their Battersea Power Station Store in London, to celebrate the launch of their Active wear. I worked with Frankie throughout the design process, which saw our creative ideas installed within Scamp & Dude’s three stores, London , Marlow and Edinburgh.

This month I have enjoyed working with the Retail team at Lagardere Travel Retail Ltd, working with them to re merchandise their Discover Stores at London’s airports. I wanted to share with you some photos taken at the recently launched Luton Airport Store. 

My Visual Merchandising Consultancy within the stores included ; creating a front hot spot space which can be used as a monthly promotional area. We created a Valentines themed concept on the hot spot table, featuring a great selection of the amazing brands’s available in store including ; Neal’s Yard Remedies, Sara Miller Accessories and Charbonnel et Walker. All products selected would create the perfect Valentines treat for a loved one !

What a brilliant couple of months leading up to the festive season this year! I have been very grateful to have had the opportunity to work with inspiring retailers and brands to install their Christmas Windows and Visual Merchandising.

I loved working with my longtime friend and fellow Visual Merchandiser, Frankie Rossetti to assist with installing the Christmas windows and in store Visual Merchandising for Scamp & Dude, for both their Marlow and Battersea London Stores. The Christmas display scheme comprised of snow ball garlands, neon baubles in the brands iconic colours and hat boxes wrapped with neon ribbon. The snow ball garlands and baubles were hung within the window, framing the mannequin groupings below, we hung these in a variety of heights to create 3D depth to the window space. Mannequins were styled in the Christmas party wear collection, which featured lots of sparkle and sequins !

It was fantastic to be back at Longleat House and Safari Park this month, for our first Christmas installation of 2023 ! Myself and my team loved installing Longleat’s Christmas Shop which is now officially open to the public !

Working on this project has inspired me to create a blog post this month detailing my top 10 Visual Merchandising tips for creating a successful Christmas Shop. Please see the full blog post for my festive tips, I hope you find these useful and beneficial to your businesses.

The new season has started with my window and in store installations to celebrate Autumn at Elenique Skin Clinic in Fulham, London.

For the window installation we have re purposed the wooden arch which we have used in past campaigns but this time used Autumn textures including ; dried wheat, natural raffia, natural pampas and golden leaf garlands. These textures have helped to create our chosen theme of ” Golden Harvest” This theme was an important one for the clinic owner, Elena as this pays tribute to her home country of Ukraine. 

Congratulations to Debbie and her fantastic retail team at The River & Rowing Museum in Henley ! 

Debbie and her team have worked hard, implementing effective Visual Merchandising throughout their relaunched Museum Gift Shop which has recently reopened ready for the Summer holidays.

I had a great opportunity to work with the WHSmith team this Spring to support with their two new concept stores, Curi.o.city located at Gatwick’s North and South terminals.

It was fantastic to support with the Visual Merchandising throughout the stores, helping the team to get ready for the stores launch.

Curi.o.city offers customers a range of souvenirs and gifts, which also include a range of London themed gifts which partner with some of London’s famous landmarks and attractions including Kew Gardens, ZSL London, V&A Museum and The Natural History Museum.

I’m very happy to share some exciting news with all aspiring retailers out there!

I have recently partnered with Ankorstart, a support program offered by Ankorstore, Europe’s leading B2B marketplace.
This is an exceptional opportunity for anyone looking to open and manage a physical or online business, as Ankorstart provides valuable guidance and assistance every step of the way.
In this exciting partnership, I will be using my expertise in Visual Merchandising techniques to help independent retail shops thrive. Visual Merchandising is not just about making your store look visually pretty; it’s also about understanding the fundamental principles that attract customers, create positive experiences, and ultimately drive sales. By implementing these techniques effectively, you can significantly enhance the success of your retail business.

London is in full celebration mode this month in preparation for the forthcoming coronation of King Charles III on Saturday 6th May 2023.

I enjoyed creating the window and in store displays for the Tower Bridge Gift Shop to commemorate the coronation. I sourced mini gold crowns embedded with pearls and gold hat boxes and ribbon from UK prop company, DZD. The windows showcased the two ranges of merchandise Tower Bridge have available to buy both in store and online to celebrate the King’s coronation.

All images copyright of VMC.

I had a great opportunity this month to travel over to Jersey to spend a few days with the retail team at Durrell’s, Jersey Zoo.
My time with the team involved a day running a bespoke Visual Merchandising training course, where I introduced the key Visual Merchandising principles to the team and how they can go on to apply these within their stores commercially and creatively.

For more information on the inspiring conservation work carried out by the amazing team at Durrell take a look at their website 

www.durrell.org

All images copyright of VMC