Visual Merchandising Consultancy SKIMS at Harrods
I absolutely loved working with the teams at SKIMS last month to install their new shop in shop department at Harrods London. The new department which opened over the Summer, offers Harrods customers a range of SKIMS shapewear, loungewear, underwear and everyday basics.
SKIMS as a brand promotes body positivity and offers customers inclusive sizing in a wide size range with multiple skin tone shades. SKIMS inclusivity resonates with customers across the globe, a brand tapping into the requirements of today’s audience.
SKIMS Visual Merchandising—both in-store and online—is carefully designed to reflect the brand’s minimalist, inclusive, and luxurious identity. While SKIMS began as a digital-first company, its pop-ups, retail partnerships at Department Stores, Selfridges, and Harrods, as well as their flagship stores reveal a distinct retail strategy.
Click here to read the full post and find out more about the key SKIMS Visual Merchandising elements……………