Visual Merchandising Consultancy Top Tips

Visual Merchandising Consultancy Top Tips

This month I have been working again with Nagwa, a confectionery brand based in Kuwait. It was great to work with the team at Nagwa again, we first worked together in 2015. This month I carried out online Visual Merchandising Consultancy with their team, to assist them with designing the new store design concept. We worked on creating a window concept which will change monthly to highlight seasonal promotions, linking the window campaign with an impactful in store hot spot area, designing merchandising planograms to assist their staff with implementing effective Visual Merchandising techniques and creating a hospitality counter space at the rear of the store, to assist with successful customer flow.
Following on from supporting Nagwa with online Visual Merchandising Consultancy, I wanted to share my tips with my blog readers for successful window dressing and connecting your windows effectively to your in store hot spot spaces.
Please click through to the main blog article to access my top tips…..

For more information on how I can support your business with either in person or online Visual Merchandising Consultancy, please get in touch ;
Email   sarah@visualmerchandisingconsultant.co.uk
Mobile UK +44 7976 575847

19th Jun 2024 | Visual Merchandising Consultancy

Supporting Independent Retailers London with Visual Merchandising

Supporting Independent Retailers London with Visual Merchandising

Over the past couple of months I have been working with Sosen Botani to assist her with Visual Merchandising and Window Dressing for her recently opened boutique in Islington London.

Sosen opened her beautiful fashion boutique, B’Atelyer in Spring 2024. After working as a dentist for 18 years Sosen decided her real passion was fashion and decided to open her own boutique. She loved the buying process, sourcing new brands and really enjoys interacting with customers. 

10th Jun 2024 | Visual Merchandising Consultancy

Spring Window Dressing at Tower Bridge London

Spring Window Dressing at Tower Bridge London

For my April blog post I wanted to share with you the Spring windows which I installed this month at Tower Bridge. The front two windows as well as the in store display areas incorporated a late Spring theme using butterflies and bees. This was also a great opportunity to showcase a new range of kids merchandise and baby clothing within the main window space.

The side window now showcases an installation to celebrate the birthday of  Bella, The Tower Bridge Cat ! I dressed this window using navy, red and white paper party decorations to compliment the Tower Bridge Cat merchandise.

29th Apr 2024 | Visual Merchandising Consultancy

Window Dressing for Active wear Launch at Scamp & Dude

Window Dressing for Active wear Launch at Scamp & Dude

This month I have enjoyed working again with my friend and Visual Merchandising colleague, Frankie Rossetti to create the windows for Scamp & Dude at their Battersea Power Station Store in London, to celebrate the launch of their Active wear. I worked with Frankie throughout the design process, which saw our creative ideas installed within Scamp & Dude’s three stores, London , Marlow and Edinburgh.

31st Mar 2024 | Visual Merchandising Consultancy

Visual Merchandising for Lagardere Travel Retail – Discover London Stores

Visual Merchandising for Lagardere Travel Retail – Discover London Stores

This month I have enjoyed working with the Retail team at Lagardere Travel Retail Ltd, working with them to re merchandise their Discover Stores at London’s airports. I wanted to share with you some photos taken at the recently launched Luton Airport Store. 

My Visual Merchandising Consultancy within the stores included ; creating a front hot spot space which can be used as a monthly promotional area. We created a Valentines themed concept on the hot spot table, featuring a great selection of the amazing brands’s available in store including ; Neal’s Yard Remedies, Sara Miller Accessories and Charbonnel et Walker. All products selected would create the perfect Valentines treat for a loved one !

31st Jan 2024 | Visual Merchandising Consultancy

Dressing Christmas Windows at Scamp & Dude Stores

Dressing Christmas Windows at Scamp & Dude Stores

What a brilliant couple of months leading up to the festive season this year! I have been very grateful to have had the opportunity to work with inspiring retailers and brands to install their Christmas Windows and Visual Merchandising.

I loved working with my longtime friend and fellow Visual Merchandiser, Frankie Rossetti to assist with installing the Christmas windows and in store Visual Merchandising for Scamp & Dude, for both their Marlow and Battersea London Stores. The Christmas display scheme comprised of snow ball garlands, neon baubles in the brands iconic colours and hat boxes wrapped with neon ribbon. The snow ball garlands and baubles were hung within the window, framing the mannequin groupings below, we hung these in a variety of heights to create 3D depth to the window space. Mannequins were styled in the Christmas party wear collection, which featured lots of sparkle and sequins !

31st Dec 2023 | Visual Merchandising Consultancy

Installing Longleat’s Christmas Shop & My 10 VM Tips for a Successful Christmas

Installing Longleat’s Christmas Shop & My 10 VM Tips for a Successful Christmas

It was fantastic to be back at Longleat House and Safari Park this month, for our first Christmas installation of 2023 ! Myself and my team loved installing Longleat’s Christmas Shop which is now officially open to the public !

Working on this project has inspired me to create a blog post this month detailing my top 10 Visual Merchandising tips for creating a successful Christmas Shop. Please see the full blog post for my festive tips, I hope you find these useful and beneficial to your businesses.

30th Oct 2023 | Visual Merchandising Consultancy

Autumn Window Dressing at Elenique Skin Clinic London

Autumn Window Dressing at Elenique Skin Clinic London

The new season has started with my window and in store installations to celebrate Autumn at Elenique Skin Clinic in Fulham, London.

For the window installation we have re purposed the wooden arch which we have used in past campaigns but this time used Autumn textures including ; dried wheat, natural raffia, natural pampas and golden leaf garlands. These textures have helped to create our chosen theme of ” Golden Harvest” This theme was an important one for the clinic owner, Elena as this pays tribute to her home country of Ukraine. 

13th Sep 2023 | Visual Merchandising Consultancy

Visual Merchandising Consultancy WHSmith, Curi.o.city

Visual Merchandising Consultancy WHSmith, Curi.o.city

I had a great opportunity to work with the WHSmith team this Spring to support with their two new concept stores, Curi.o.city located at Gatwick’s North and South terminals.

It was fantastic to support with the Visual Merchandising throughout the stores, helping the team to get ready for the stores launch.

Curi.o.city offers customers a range of souvenirs and gifts, which also include a range of London themed gifts which partner with some of London’s famous landmarks and attractions including Kew Gardens, ZSL London, V&A Museum and The Natural History Museum.

29th Jun 2023 | Visual Merchandising Consultancy