Last month I was grateful to sit down with Hannah, from Creoate.  CREOATE is on a mission to make wholesale work for independents. Their community is made up of the small, unique, and independent businesses that make local retail so special. 

It was a pleasure to discuss all things visual merchandising, specifically with independent retailers in mind. We covered the visual merchandising basics a shop owner should know, what people tend to get wrong when laying out their stores, and accessible ways to build that elusive ‘retail experience’. 
The article titled How to Nail the Fundamentals of Visual Merchandising, with Sarah Manning can be found on Creoate website , please click on the link within the full blog post to read the article in full….

During July, I have been very excited to be working again with St Albans Museums, offering their museum teams Visual Merchandising consultancy and bespoke training workshops which will run during September.

When I first worked with St Albans Museums in 2022, I worked with their teams on the importance of creating monthly seasonal promotions by installing an impactful in store hot spot area at the front of their store. Creating a monthly hot spot space, creates consistent newness and interest for your customers and can help to connect to your monthly promotions. I was very pleased to see a fantastic hot spot table example which was featured in the Verulamium Museum to celebrate Queen Bodica, who famously burned Roman Verulamium to the ground. 

A very useful store layout exercise which I usually set attendees of my bespoke visual merchandising training workshops is a customer flow/ customer mapping exercise. I wanted to share the details of this exercise with my blog readers for you to carry this out within your own stores. Please click through to the main blog article to find out more about how to carry out your own customer flow exercise…..

For more information on how I can support your business with either in person or online Visual Merchandising Consultancy, please get in touch ;
Email   sarah@visualmerchandisingconsultant.co.uk
Mobile UK +44 7976 575847

This month I have been working again with Nagwa, a confectionery brand based in Kuwait. It was great to work with the team at Nagwa again, we first worked together in 2015. This month I carried out online Visual Merchandising Consultancy with their team, to assist them with designing the new store design concept. We worked on creating a window concept which will change monthly to highlight seasonal promotions, linking the window campaign with an impactful in store hot spot area, designing merchandising planograms to assist their staff with implementing effective Visual Merchandising techniques and creating a hospitality counter space at the rear of the store, to assist with successful customer flow.
Following on from supporting Nagwa with online Visual Merchandising Consultancy, I wanted to share my tips with my blog readers for successful window dressing and connecting your windows effectively to your in store hot spot spaces.
Please click through to the main blog article to access my top tips…..

For more information on how I can support your business with either in person or online Visual Merchandising Consultancy, please get in touch ;
Email   sarah@visualmerchandisingconsultant.co.uk
Mobile UK +44 7976 575847

Over the past couple of months I have been working with Sosen Botani to assist her with Visual Merchandising and Window Dressing for her recently opened boutique in Islington London.

Sosen opened her beautiful fashion boutique, B’Atelyer in Spring 2024. After working as a dentist for 18 years Sosen decided her real passion was fashion and decided to open her own boutique. She loved the buying process, sourcing new brands and really enjoys interacting with customers. 

For my April blog post I wanted to share with you the Spring windows which I installed this month at Tower Bridge. The front two windows as well as the in store display areas incorporated a late Spring theme using butterflies and bees. This was also a great opportunity to showcase a new range of kids merchandise and baby clothing within the main window space.

The side window now showcases an installation to celebrate the birthday of  Bella, The Tower Bridge Cat ! I dressed this window using navy, red and white paper party decorations to compliment the Tower Bridge Cat merchandise.

This month I have enjoyed working again with my friend and Visual Merchandising colleague, Frankie Rossetti to create the windows for Scamp & Dude at their Battersea Power Station Store in London, to celebrate the launch of their Active wear. I worked with Frankie throughout the design process, which saw our creative ideas installed within Scamp & Dude’s three stores, London , Marlow and Edinburgh.

This month I have enjoyed working with the Retail team at Lagardere Travel Retail Ltd, working with them to re merchandise their Discover Stores at London’s airports. I wanted to share with you some photos taken at the recently launched Luton Airport Store. 

My Visual Merchandising Consultancy within the stores included ; creating a front hot spot space which can be used as a monthly promotional area. We created a Valentines themed concept on the hot spot table, featuring a great selection of the amazing brands’s available in store including ; Neal’s Yard Remedies, Sara Miller Accessories and Charbonnel et Walker. All products selected would create the perfect Valentines treat for a loved one !

What a brilliant couple of months leading up to the festive season this year! I have been very grateful to have had the opportunity to work with inspiring retailers and brands to install their Christmas Windows and Visual Merchandising.

I loved working with my longtime friend and fellow Visual Merchandiser, Frankie Rossetti to assist with installing the Christmas windows and in store Visual Merchandising for Scamp & Dude, for both their Marlow and Battersea London Stores. The Christmas display scheme comprised of snow ball garlands, neon baubles in the brands iconic colours and hat boxes wrapped with neon ribbon. The snow ball garlands and baubles were hung within the window, framing the mannequin groupings below, we hung these in a variety of heights to create 3D depth to the window space. Mannequins were styled in the Christmas party wear collection, which featured lots of sparkle and sequins !

It was fantastic to be back at Longleat House and Safari Park this month, for our first Christmas installation of 2023 ! Myself and my team loved installing Longleat’s Christmas Shop which is now officially open to the public !

Working on this project has inspired me to create a blog post this month detailing my top 10 Visual Merchandising tips for creating a successful Christmas Shop. Please see the full blog post for my festive tips, I hope you find these useful and beneficial to your businesses.

The new season has started with my window and in store installations to celebrate Autumn at Elenique Skin Clinic in Fulham, London.

For the window installation we have re purposed the wooden arch which we have used in past campaigns but this time used Autumn textures including ; dried wheat, natural raffia, natural pampas and golden leaf garlands. These textures have helped to create our chosen theme of ” Golden Harvest” This theme was an important one for the clinic owner, Elena as this pays tribute to her home country of Ukraine.