Visual Merchandising Support For Paddington, New Store Opening London
This month, I loved working with the Retail team at The Paddington Store in London’s Paddington Station, to support them with dressing their windows and in store visual merchandising for their new store opening.
I work with many attraction sites and museums to support their teams with the Visual Merchandising within their gift stores and pop up retail areas. As this is a sector which is becoming very popular for Visual Merchandising, I thought I would write some key points in this months blog article upon the importance of applying VM techniques to this sector.
Museum and attraction gift shops are often destination retail spaces, customers visit them not just to shop, but as part of the cultural experience and to be able to take home part of the experience.
These stores rely on seasonal exhibitions and events, so window and in store displays need to quickly adapt and tell fresh, relevant stories to your customer.
Merchandise often has an educational, cultural, or artistic connection, making storytelling through displays and signage a critical part of their sales strategy.
Please click on the the full blog post to find out more….