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Month: August 2020

Selfridges Project Earth

Selfridges Project Earth

This month Selfridges London launched ” Project Earth” aimed to connect to their ethical consumers.

The concept introduces clothing rental, a second-hand fashion shop, beauty pack recycling and a “concierge” to help organise product repairs as part of a five-year sustainability plan intended to adapt to new ways of living.

Prior to lockdown Fashion rental brand “Hurr” launched in Selfridges as a pop up installation on the main Fashion floor instore. This brand is now on show within their Project Earth window scheme and is part of their new 5 year retail concept, to bring more Fashion Rental into store.

30th Aug 2020 | Visual Merchandising Consultancy

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