Selfridges Project Earth
This month Selfridges London launched ” Project Earth” aimed to connect to their ethical consumers.
The concept introduces clothing rental, a second-hand fashion shop, beauty pack recycling and a “concierge” to help organise product repairs as part of a five-year sustainability plan intended to adapt to new ways of living.
Prior to lockdown Fashion rental brand “Hurr” launched in Selfridges as a pop up installation on the main Fashion floor instore. This brand is now on show within their Project Earth window scheme and is part of their new 5 year retail concept, to bring more Fashion Rental into store.