Visual Merchandising Consultancy For Haskins Garden Centre West End Southampton
Behind the Scenes of a Six-Month Visual Merchandising Consultancy Project with Haskins Garden Centre West End -How strategic store design, visual merchandising and retail presentation transformed a flagship garden centre in Southampton.
For the past six months I’ve had the pleasure of working with Haskins Garden Centre West End, Southampton, as a freelance Visual Merchandising Consultant, supporting one of the biggest retail transformation projects I’ve worked on in recent years. From the earliest planning stages through to the final styling touches, this project has been a fantastic example of how thoughtful store design, visual merchandising, retail planning and product presentation work together to create an inspiring customer experience.
As the refurbishment reaches its final phase with the exciting new Food Hall opening in early September, it felt like the perfect time to share a behind-the-scenes look at the journey.
Working alongside the Haskins team, I was involved in shaping how customers would move through the newly refurbished store, ensuring every department felt both commercial and inspirational.
The project included:
A beautiful new House Plant Department
New Ladies Fashion Department
New Menswear Department
Dedicated Barbour feature areas
A new Accessories and Beauty space
The completely redesigned Food Hall, opening in early September
Every area required careful consideration of sightlines, customer flow, display opportunities and how visual merchandising could encourage customers to explore further throughout the store. Creating retail spaces that inspire customers. One of my favourite parts of the project has been sourcing the visual merchandising equipment that helps bring each space to life.
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